Today, although companies have made digital communication tools a part of their sales processes, the majority of organizations need help in creating an integrated strategy, compiling the resulting data on common ground. and integrating these tools.
According to a study conducted in 2020, 60% of customers rely on the advice of people they trust before making a purchase decision, 49% on social media, and 47% on the articles they read. This shows that purchasing decisions are forming before being in contact with a sales representative..
Although this information can be shared with potential customers through websites, search engines, blogs, social media, videos, e-mail and similar channels; it is equally important that all these channels work in harmony with each other and that the resulting data is processed correctly.