Customer Relations
DIGITAL MARKETING EXPERIENCE
Digital communication tools and marketing strategies replace old marketing methods
Get a better return on digital activities thanks to customer relationship management applications
Today, although companies have made digital communication tools a part of their sales processes, the majority of organizations need help in creating an integrated strategy, compiling the resulting data on common ground. and integrating these tools.
According to a study conducted in 2020, 60% of customers rely on the advice of people they trust before making a purchase decision, 49% on social media, and 47% on the articles they read. This shows that purchasing decisions are forming before being in contact with a sales representative..
Although this information can be shared with potential customers through websites, search engines, blogs, social media, videos, e-mail and similar channels; it is equally important that all these channels work in harmony with each other and that the resulting data is processed correctly.
According to a study conducted in 2020, 60% of customers rely on the advice of people they trust before making a purchase decision, 49% on social media, and 47% on the articles they read. This shows that purchasing decisions are forming before being in contact with a sales representative..
Although this information can be shared with potential customers through websites, search engines, blogs, social media, videos, e-mail and similar channels; it is equally important that all these channels work in harmony with each other and that the resulting data is processed correctly.
Preparation Steps
You have reserved your place at the event. Which steps will you follow to prepare?
Preparation Steps
You have reserved your place at the event. Which steps will you follow to prepare?
1
Search for Potential Customers
Before attending the event, do your research about participating companies that could be your potential customers or partners. If some companies in your target are not visiting the event, you can send them an electronic invitation and turn it into a tool to start a dialogue before the event.
2
Preparation of the Activity Program
The most important step in getting a good return from digital events is to provide high-quality content to your customers. Keep in mind that compiling the information needed to take them to the next step in the sales process and delivering high-quality production gives excellent results.
3
Marketing Pages Aimed for Activities where Visitors will be Directed
The pages where your customers will get more information and stay in touch with you before and after the event also help you create your potential customer pool by integrating with your CRM system. If you do not have a specialized digital marketing department, you can get support from Expo365 consultants.
4
Social Media Ads
Although there are many visitors at the event, the best way to get them to review your solutions and devote their time to your program is to start by catching their attention before the event. Direct visitors to your own event page with social media ads and email campaigns.
5
Arrangement of B2B Meetings
During the event, participating companies and institutions may request a meeting from you. Note that you can arrange bilateral meetings with your potential customers and use this time to better understand their needs, which can create leads for the future. Before this meeting, putting forward a good event program and presenting your company with a promotional campaign will make it easier for you to get positive feedback from the meetings.
6
Post-Event Communication
Your sales process will continue after the event. The aim is to continue this dialogue. Take part in meetings with a clear post-event communication plan. If the customers you meet are not ready to make a purchase, they may be ready soon. You can continue your dialogue with periodical communications and meetings.
1
Search for Potential Customers
Before attending the event, do your research about participating companies that could be your potential customers or partners. If some companies in your target are not visiting the event, you can send them an electronic invitation and turn it into a tool to start a dialogue before the event.
2
Preparation of the Activity Program
The most important step in getting a good return from digital events is to provide high-quality content to your customers. Keep in mind that compiling the information needed to take them to the next step in the sales process and delivering high-quality production gives excellent results.
3
Marketing Pages Aimed for Activities where Visitors will be Directed
The pages where your customers will get more information and stay in touch with you before and after the event also help you create your potential customer pool by integrating with your CRM system. If you do not have a specialized digital marketing department, you can get support from Expo365 consultants.
4
Social Media Ads
Although there are many visitors at the event, the best way to get them to review your solutions and devote their time to your program is to start by catching their attention before the event. Direct visitors to your own event page with social media ads and email campaigns.
5
Arrangement of B2B Meetings
During the event, participating companies and institutions may request a meeting from you. Note that you can arrange bilateral meetings with your potential customers and use this time to better understand their needs, which can create leads for the future. Before this meeting, putting forward a good event program and presenting your company with a promotional campaign will make it easier for you to get positive feedback from the meetings.
6
Post-Event Communication
Your sales process will continue after the event. The aim is to continue this dialogue. Take part in meetings with a clear post-event communication plan. If the customers you meet are not ready to make a purchase, they may be ready soon. You can continue your dialogue with periodical communications and meetings.
By integrating the CRM application into the e-mail and chatbot on your website, communicate with your customers in any way they prefer, and combine this communication with other information about your customer in your database.
CRM applications are designed to support you at every stage of this process. They compile the data gathered from all channels used for communication with your customers under one profile. This way, you can observe the influence of your marketing activities based on the individual customer.
CRM applications allow you to create marketing campaigns on the basis of the individual customer, measure the performance of your social media campaigns, follow what stage each customer is on in the sales process, create chatbots, create segmented marketing pages, set up video meetings and follow your communication with your customers by integrating into your e-mail system.
The digitalization of traditional marketing tools offers companies the opportunity to start with low investment costs, to go global, to better target customer segments, to communicate quickly and to create sustainable dialogues. In this process, digital events that bring together important sector institutions while creating intense interest are integrated with the CRM (customer relationship management) applications of participating companies.
CRM applications allow you to create marketing campaigns on the basis of the individual customer, measure the performance of your social media campaigns, follow what stage each customer is on in the sales process, create chatbots, create segmented marketing pages, set up video meetings and follow your communication with your customers by integrating into your e-mail system.
The digitalization of traditional marketing tools offers companies the opportunity to start with low investment costs, to go global, to better target customer segments, to communicate quickly and to create sustainable dialogues. In this process, digital events that bring together important sector institutions while creating intense interest are integrated with the CRM (customer relationship management) applications of participating companies.
You can get support for designing your promotional campaigns and about customer relations management by contacting your Expo365 representative.
