— Time Instead of Square Meter: Since digital exhibitions do not provide actual space, the strategy of purchasing bigger show area to attract more attention doesn't directly translate. Instead, the real currency of digital exhibitions is time. The more you invest, the more time you can spend with your audience and deliver them a memorable show. The shortest time we offer is 30 minutes, and up to 8 hours taken in 4 hour blocks.
Content instead of an Expo Stand: Since digital exhibitions don't require physical booths, all the money you would have spent on construction is reserved for creating high-quality content at digital events. This content is delivered in different stages. It starts with social media advertisement, followed by targeted e-newsletter to participating audience, satellite events to create anticipation for your main event show, and major screen time to deliver your home run at the digital exhibition. This can be in the format of company and product presentations, expert talks, workshops, training sessions, customer interviews and Q&A sessions. We have promotional opportunities available like social media campaigns before and after the event, promotion in our e newsletter, and side sponsorships.
Product Demonstration: The major advantage of trade shows is the ability to present products and let visitors experience them in person. Digital exhibitions can't create the effect of direct experience on screen, but there are other solutions available. When digital content is not enough, we offer a hybrid alternative which makes physical demonstrations possible by:
A. When the demo product is inexpensive and deliverable, we arrange the shipment and collection of the demo boxes to the select potential buyers.
B. We arrange on location demo days for a limited number of potential buyers in select locations.
C. Starting from 2022, we are working on providing a real trade show space to participants at a different date than the digital edition.
Digital Marketing Tools Instead of Catalogs: An advantage of digital exhibitions over traditional trade shows is better collection of data and measurability. We encourage all participants to invest in digital marketing tools, CRM systems, and adapt their website to work in conjunction with their digital events. We offer premium consultancy services for all participants that need assistance with event based digital marketing.
High Definition Video Instead of Travel Expenses: While companies drop items like airfare and accommodation fees from their budget, there are different expenses involved with achieving satisfactory B2B meetings. Consider investing in a high resolution 4K web camera, headphones, and depending on the room you are in, pocket video lights to create a better experience for your potential customers and employees. A high-speed internet connection is also essential. Any content you create including factory visits and interview should be produced on professional equipment.